I talk to Dan Brookman, the CEO of hospitality software Airship and Toggle, about marketing my hospitality businesses from scratch. We cover location, brand and proposition, collecting data, and running email campaigns for the International Chicken Bar.
I talk to Dan Brookman, the CEO of hospitality software Airship and Toggle, about marketing my hospitality businesses from scratch. We cover location, brand and proposition, collecting data, and running email campaigns for the International Chicken Bar.
0:00 – I pitch the international chicken bar to Dan, we discuss menu, pricing, and location
7:19 – Dan gives his advice on how to launch the International Chicken Bar
13:00 – Dan talks about how to collect data which will form the basis of an ongoing marketing campaign
18:30 – Dan and I talk about what to do with the data you have
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