Annica Wainwright from 2forks and Adam discuss the topic of menu engineering, or menu optimisation, through the lens of the 2forks consultancy process.
For this podcast, I'm talking to Annica, the lead consultant from 2forks, which is a menu consultancy which takes the idea of "menu engineering" very seriously. When is it appropriate to apply choice psychology to menus? How far can design guide judgements? How long should your menu be? How can I avoid snake oil salesmen in this space? What's best practise for writing a menu? How do I write a menu? What kinds of menus work for customers? What makes a good menu? Find the answers to all these questions and more in this podcast.